Meet Abby Morris

We recently connected with Abby Morris and have shared our conversation below.

Abby , thanks for joining us, excited to have you contributing your stories and insights. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

Back when our grandparents had kids, or even when our own parents were raising their families, it was a given that the mother was the default parent and expected to carry the mental and physical roll of doing it all. Mothers were the caregivers, watching the kids and making everything happen behind the scenes, and asking for help would often bring shame and guilt. She was just expected to be able to do it all, and carry it well.
We are now seeing a shift in the parental roles and even having stay at home dads becoming a thing. My business is here to support the family throughout pregnancy, labor and delivery, postpartum, and beyond. My amazing team of certified postpartum Doulas provide daytime and overnight care to educate and support parents in the early months where we are most vulnerable and exhausted. We are here to lighten the load, and carry the mother, not just the baby. You no longer have to do it alone and it is ok to ask for help. We are changing the narrative and stigma around parental mental health and I couldn’t be more proud to be a part of that.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I got into this business because I myself am a mother of 3 young kids; 7, 5 and 4, and struggled. Despite having my family around and a very supporting husband, it was a lot. I carried the load, but not very well. I saw the gaps in support for new parents and young families and knew we had to do better. I am passionate about what I do and strongly believe that we are making a difference in the postpartum experience the next generation will be carrying with them.

Have you ever had to pivot?

I come from the world of finance. I have a Master’s degree in finance and a business undergrad. I worked in the big banks and in corporate for my years leading up to motherhood. As much as that challenged me and I did enjoy it, I couldn’t imagine going back after having my babies. I went and re-trained in Doula work and certified as a sleep consultant and re-entered the work market in a totally different field ready to create change.

Let’s talk about resilience next – do you have a story you can share with us?

I struggled with postpartum depression after having my first. I was mentally and emotionally depleted. Asking for help felt like I was a failure to everyone before me. It took me completely breaking down to realize that something wasn’t right and it wasn’t my fault. I sought out help for myself and that inspired me to want to help others.